Artificial intelligence is a hot topic these days, and it seems like more and more people are talking about how AI can be used to replace marketing. It sounds crazy at first, but with the right strategy in place, it could work! In this blog post, we will talk about what artificial intelligence is, 3 ways that you might use AI for your marketing efforts, and why you should or shouldn’t do so.
Short Answer:
No. Although AI is very useful in terms of making certain tasks easier, we do not anticipate that AI will replace human marketers.
What is AI
Artificial Intelligence is a type of technology that really does too many things, but often gets used as a way to replace humans with machines when making decisions. There are different types of artificial intelligence, such as supervised learning (where there will be a set outcome given the input), unsupervised learning (which takes an unknown set of data and tries to find patterns) or reinforcement learning (that uses algorithms which try to optimize their actions). Artificial intelligence can also be seen in robotics – essentially anything that helps us take humans out of the equation.
How Can I Use AI for Marketing?
If you want to use AI for marketing, there are many options to consider. First, you can give online users what they want without having to manually figure it out every time by using predictive analytics to determine their interests and needs. To do this, take a look at Google’s new personalization features!
You can also use chatbots in customer service so customers don’t have to wait on hold or go through frustrating automated menus because there will be no live agent necessary, just artificial intelligence! The upside is your company can save money as opposed to hiring agents who may not even last long enough before quitting/getting fired due to being overworked.
And finally, marketers can consider using machine learning algorithms that are able to learn from data sets (such as past interactions that your company’s customers have had) in order to get a better understanding of what they like/don’t like.
Will AI Replace Marketing?
Artificial intelligence is a hot topic these days, and it seems like more and more people are talking about how AI can be used to replace marketing. It sounds crazy at first, but with the right strategy in place, it could work! However, at the end of the day, we do not see AI completely taking over human marketing. Humans are good at things like creativity and outreach ideas — something AI will likely never surpass.
Click here for more information on how to use AI for marketing. Also, be sure to check out our top AI marketing software tools!
